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Collaborative Sponsorships Fund New Houseplant Consumer Study

Collaborative Sponsorships Fund New Houseplant Consumer Study

Five major industry contributors, including the Floral Marketing Fund, Altman Plants, Costa Farms, Green Circle Growers, Hortica, and Metrolina Greenhouses have come together in collaboration to fund an exciting new research project. The study, “Houseplants Consumer...
Buy with the Eye! Research Presentation

Buy with the Eye! Research Presentation

The Floral Marketing Fund funded a tracking study on how color, style, and elements of floral design help sell. Jackey Lacey AAF, AIFD, CFD, PFCI, and Renato Cruz Sogueco AAF, PFCI presented the findings to our industry at the Great Lakes Floral & Events Expo on...
Consumer Valuation of Plants Project: Intercept Interview Results

Consumer Valuation of Plants Project: Intercept Interview Results

A small introductory qualitative study was completed to set the stage for the plant valuation research project and inform upcoming quantitative studies. Intercept interviews (n=44) were conducted at three garden center locations in Southern Ontario as well as one...
2nd Annual #FlowerLoveVideoContest Winners Announced

2nd Annual #FlowerLoveVideoContest Winners Announced

ALEXANDRIA, VA – The Floral Marketing Research Fund (FMRF) in partnership with American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its 2nd Annual #FlowerLoveVideoContest. The contest was originally created in...