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FMF News

Three New Studies Coming in 2021!

Three New Studies Coming in 2021!

The FMF is pleased to announce that three new projects are slated for completion in 2021. These studies will be released onto our site for FREE public use to help all segments of the floral industry. The advertising study, Understanding How Advertising Can lead to...

Collaborative Sponsorships Fund New Houseplant Consumer Study

Collaborative Sponsorships Fund New Houseplant Consumer Study

Five major industry contributors, including the Floral Marketing Fund, Altman Plants, Costa Farms, Green Circle Growers, Hortica, and Metrolina Greenhouses have come together in collaboration to fund an exciting new research project. The study, “Houseplants Consumer...

Buy with the Eye! Research Presentation

Buy with the Eye! Research Presentation

The Floral Marketing Fund funded a tracking study on how color, style, and elements of floral design help sell. Jackey Lacey AAF, AIFD, CFD, PFCI, and Renato Cruz Sogueco AAF, PFCI presented the findings to our industry at the Great Lakes Floral & Events Expo on...

Consumer Valuation of Plants Project: Intercept Interview Results

Consumer Valuation of Plants Project: Intercept Interview Results

A small introductory qualitative study was completed to set the stage for the plant valuation research project and inform upcoming quantitative studies. Intercept interviews (n=44) were conducted at three garden center locations in Southern Ontario as well as one...

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