FMF News
Are Your Customers Willing to Pay for Sustainability Practices in Your Flower Shop?
New Study! U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry By Cindy Hanauer, Grand Central Floral As the demand for sustainable practices and products has grown over the past decade, the sustainability...
New Consumer Research Released on Sustainable Practices in the Floral Industry
The results from a new consumer research study, “U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry,” are now released. The study was led by researchers at Mississippi State University (MSU) and the Texas...
Tips to Increase Plant Purchasing 3 Part Series – Part 2
Capitalizing on Online Purchasing As floral shops continue to tap into the exponential growth in e-commerce, it’s vital to create a strong customer service experience that captures the specific products available, a recent study found. Using real photos, instead of...
Landmark Floral Marketing Fund Study Exploring Consumer Perceptions of Floral Industry Sustainability Co-sponsored by BloomNet and Syndicate Sales
A new research study, “Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry,” has launched under the direction of the Floral Marketing Fund (FMF) through researchers at Mississippi State University (MSU) and the...