FMF News
Tips to Increase Plant Purchasing 3 Part Series – Part 1
Understanding Market Trends Entering the third summer of the COVID-19 pandemic, floral shops can continue to seize on the popularity of gardening hobbyists and at-home flower lovers to capture new business by educating customers and tweaking merchandising plans. By...
4 Advertising Tips to Capture More Business
Findings from New Consumer Research Picture a cut flower advertisement. Is it a single stem or a bouquet? Is there text? Is the image static or animated? Where is it displayed? These are among the questions raised by the recent Floral Marketing Fund report...
Path to Purchasing for Garden Center Consumers In-Store and Online
Upcoming Webinar Presentation and Final Report Released The Floral Marketing Fund (FMF), in partnership with the Vineland Research and Innovation Centre and the University of Guelph, are presenting the final results from a new study on consumers’ perceived...
New Study Released on Consumer Houseplant Purchasing
FOR IMMEDIATE RELEASE Alexandria, VA – December 10th, 2021 – The Floral Marketing Fund (FMF), alongside co-sponsors Altman Plants, Costa Farms, Green Circle Growers, Hortica, and Metrolina Greenhouses, are pleased to release the results of a consumer preferences study...
More News
New Consumer Research Released on Sustainable Practices in the Floral Industry
Tips to Increase Plant Purchasing 3 Part Series – Part 2
Landmark Floral Marketing Fund Study Exploring Consumer Perceptions of Floral Industry Sustainability Co-sponsored by BloomNet and Syndicate Sales
Tips to Increase Plant Purchasing 3 Part Series – Part 1
4 Advertising Tips to Capture More Business
