FMF News
4 Advertising Tips to Capture More Business
Findings from New Consumer Research Picture a cut flower advertisement. Is it a single stem or a bouquet? Is there text? Is the image static or animated? Where is it displayed? These are among the questions raised by the recent Floral Marketing Fund report...
Path to Purchasing for Garden Center Consumers In-Store and Online
Upcoming Webinar Presentation and Final Report Released The Floral Marketing Fund (FMF), in partnership with the Vineland Research and Innovation Centre and the University of Guelph, are presenting the final results from a new study on consumers’ perceived...
New Study Released on Consumer Houseplant Purchasing
FOR IMMEDIATE RELEASE Alexandria, VA – December 10th, 2021 – The Floral Marketing Fund (FMF), alongside co-sponsors Altman Plants, Costa Farms, Green Circle Growers, Hortica, and Metrolina Greenhouses, are pleased to release the results of a consumer preferences study...
Upcoming Webinar Releasing Consumer Houseplant Study Results
The Floral Marketing Fund (FMF) will host a webinar on December 9th at 1 PM Eastern to present results from a consumer preferences study about houseplants conducted during the COVID-19 pandemic. The study’s researchers, Dr. Melinda Knuth, NC State University, Dr. Hayk...
More News
Tips to Increase Plant Purchasing 3 Part Series – Part 2
Landmark Floral Marketing Fund Study Exploring Consumer Perceptions of Floral Industry Sustainability Co-sponsored by BloomNet and Syndicate Sales
Tips to Increase Plant Purchasing 3 Part Series – Part 1
4 Advertising Tips to Capture More Business
Path to Purchasing for Garden Center Consumers In-Store and Online
