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FMF News

Increasing Demand and Satisfaction in the Floral Industry

Increasing Demand and Satisfaction in the Floral Industry

New Study Results Explores Purchasing, Preferences, and Targeted Messaging   The Floral Marketing Fund (FMF) released the results from the first of three consumer preferences studies being completed in 2021, Increasing Demand and Satisfaction in the Floral...

Floral Marketing Research Fund Announces Rebranding

Floral Marketing Research Fund Announces Rebranding

    Growing Our Industry Together   FOR IMMEDIATE RELEASE Alexandria, Virginia, July 12, 2021 – The Floral Marketing Research Fund (FMRF), the industry’s organization for floral marketing research and resources, has announced its rebrand to the Floral...

Three New Studies Coming in 2021!

Three New Studies Coming in 2021!

The FMF is pleased to announce that three new projects are slated for completion in 2021. These studies will be released onto our site for FREE public use to help all segments of the floral industry. The advertising study, Understanding How Advertising Can lead to...

Collaborative Sponsorships Fund New Houseplant Consumer Study

Collaborative Sponsorships Fund New Houseplant Consumer Study

Five major industry contributors, including the Floral Marketing Fund, Altman Plants, Costa Farms, Green Circle Growers, Hortica, and Metrolina Greenhouses have come together in collaboration to fund an exciting new research project. The study, “Houseplants Consumer...

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