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Resources to Help You Sell More Flowers!

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The Floral Marketing Fund (FMF) represents a community of floral industry organizations and leaders collaboratively supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits to increase consumer consumption of flowers and plants.  

Make a contribution today to help us continue to conduct these studies and provide resources to help you sell more flowers.



Tips to Increase Plant Purchasing 3 Part Series – Part 2

Tips to Increase Plant Purchasing 3 Part Series – Part 2

Capitalizing on Online Purchasing As floral shops continue to tap into the exponential growth in e-commerce, it’s vital to create a strong customer service experience that captures the specific products available, a recent study found. Using real photos, instead of...

Tips to Increase Plant Purchasing 3 Part Series – Part 1

Tips to Increase Plant Purchasing 3 Part Series – Part 1

Understanding Market Trends Entering the third summer of the COVID-19 pandemic, floral shops can continue to seize on the popularity of gardening hobbyists and at-home flower lovers to capture new business by educating customers and tweaking merchandising plans. By...

Industry Growth

Why I Support the FMF


Industry growth depends on a better understanding of both floral and non-floral buying consumers. Supporting the FMF helps fund learning that allows us to gain from both broad and actionable insight. Carlos A. Oramas The Gems Group



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About FMF


The Floral Marketing Fund is able to provide marketing and research efforts to the industry as FREE resources & reports because of generous contributions from floral industry organizations. Make a contribution to the Floral Marketing Fund TODAY to ensure funding and research for the future!

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AFE & FMF Partnership

AFE and FMF Partnership


The American Floral Endowment (AFE) established the Floral Marketing Fund in 2008 to conduct consumer market research to promote floral consumption. AFE also provides scientific research for the floral industry, administers educational grants, scholarships, internships, and other floriculture programs.

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