The Floral Marketing Fund (FMF) represents a community of floral industry organizations and leaders collaboratively supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits to increase consumer consumption of flowers and plants.
Make a contribution today to help us continue to conduct these studies and provide resources to help you sell more flowers.
The following FMF Reports are available for download. Click the Register Button above to download.
U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry
Path to Purchasing for Garden Center Consumers In-Store and Online
Consumer Houseplant Purchasing Study 2021
Increasing Demand and Satisfaction in the Floral Industry
That Flower Feeling Marketing Campaign
The Use of B2B E-commerce Technologies in the Floral Industry
Hugs & Smiles Promotion Campaign
Determining Consumer Preferences for Floral Design Elements / Eye-Tracking Study
#FlowerMarketingMonday and Flower Love Video Library
Floral Purchase Tracking Study$159.00
The Floral Marketing Fund (FMF) will host a webinar on December 9th at 1 PM Eastern to present results from a consumer preferences study about houseplants conducted during the COVID-19 pandemic. The study’s researchers, Dr. Melinda Knuth, NC State University, Dr. Hayk...
New Study Results Explores Purchasing, Preferences, and Targeted Messaging The Floral Marketing Fund (FMF) released the results from the first of three consumer preferences studies being completed in 2021, Increasing Demand and Satisfaction in the Floral...
Growing Our Industry Together FOR IMMEDIATE RELEASE Alexandria, Virginia, July 12, 2021 – The Floral Marketing Research Fund (FMRF), the industry’s organization for floral marketing research and resources, has announced its rebrand to the Floral...
Why I Support the FMF
Industry growth depends on a better understanding of both floral and non-floral buying consumers. Supporting the FMF helps fund learning that allows us to gain from both broad and actionable insight. Carlos A. Oramas The Gems Group
Contribute to FMF
The Floral Marketing Fund is able to provide marketing and research efforts to the industry as FREE resources & reports because of generous contributions from floral industry organizations. Make a contribution to the Floral Marketing Fund TODAY to ensure funding and research for the future!
AFE & FMF Partnership
AFE and FMF Partnership
The American Floral Endowment (AFE) established the Floral Marketing Fund in 2008 to conduct consumer market research to promote floral consumption. AFE also provides scientific research for the floral industry, administers educational grants, scholarships, internships, and other floriculture programs.