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Resources to Help You Sell More Flowers!

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The Floral Marketing Fund (FMF) represents a community of floral industry organizations and leaders collaboratively supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits to increase consumer consumption of flowers and plants.  

Make a contribution today to help us continue to conduct these studies and provide resources to help you sell more flowers.

 

FMF NEWS


Upcoming Webinar Releasing Consumer Houseplant Study Results

Upcoming Webinar Releasing Consumer Houseplant Study Results

The Floral Marketing Fund (FMF) will host a webinar on December 9th at 1 PM Eastern to present results from a consumer preferences study about houseplants conducted during the COVID-19 pandemic. The study’s researchers, Dr. Melinda Knuth, NC State University, Dr. Hayk...

Increasing Demand and Satisfaction in the Floral Industry

Increasing Demand and Satisfaction in the Floral Industry

New Study Results Explores Purchasing, Preferences, and Targeted Messaging   The Floral Marketing Fund (FMF) released the results from the first of three consumer preferences studies being completed in 2021, Increasing Demand and Satisfaction in the Floral...

Floral Marketing Research Fund Announces Rebranding

Floral Marketing Research Fund Announces Rebranding

    Growing Our Industry Together   FOR IMMEDIATE RELEASE Alexandria, Virginia, July 12, 2021 – The Floral Marketing Research Fund (FMRF), the industry’s organization for floral marketing research and resources, has announced its rebrand to the Floral...

Industry Growth

Why I Support the FMF

 


Industry growth depends on a better understanding of both floral and non-floral buying consumers. Supporting the FMF helps fund learning that allows us to gain from both broad and actionable insight. Carlos A. Oramas The Gems Group

 

 

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About FMF

 


The Floral Marketing Fund is able to provide marketing and research efforts to the industry as FREE resources & reports because of generous contributions from floral industry organizations. Make a contribution to the Floral Marketing Fund TODAY to ensure funding and research for the future!

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AFE & FMF Partnership

AFE and FMF Partnership

 


The American Floral Endowment (AFE) established the Floral Marketing Fund in 2008 to conduct consumer market research to promote floral consumption. AFE also provides scientific research for the floral industry, administers educational grants, scholarships, internships, and other floriculture programs.

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A special thanks to FMF Partners:

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