The Floral Marketing Fund (FMF) represents a community of floral industry organizations and leaders collaboratively supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits to increase consumer consumption of flowers and plants.
Make a contribution today to help us continue to conduct these studies and provide resources to help you sell more flowers.
The following FMF Reports are available for download. Click the Register Button above to download.
Path to Purchasing for Garden Center Consumers In-Store and Online
Consumer Houseplant Purchasing Study 2021
Increasing Demand and Satisfaction in the Floral Industry
The Use of B2B E-commerce Technologies in the Floral Industry
Hugs & Smiles Promotion Campaign
Determining Consumer Preferences for Floral Design Elements / Eye-Tracking Study
#FlowerMarketingMonday and Flower Love Video Library
Floral Purchase Tracking Study$159.00
Increasing Floral Sales Through Pinterest
Consumer Preferences for Flowers as Gifts: Age, Segments, Substitutes and Perceived Risk
Why I Support the FMF
Industry growth depends on a better understanding of both floral and non-floral buying consumers. Supporting the FMF helps fund learning that allows us to gain from both broad and actionable insight. Carlos A. Oramas The Gems Group
Contribute to FMF
The Floral Marketing Fund is able to provide marketing and research efforts to the industry as FREE resources & reports because of generous contributions from floral industry organizations. Make a contribution to the Floral Marketing Fund TODAY to ensure funding and research for the future!
AFE & FMF Partnership
AFE and FMF Partnership
The American Floral Endowment (AFE) established the Floral Marketing Fund in 2008 to conduct consumer market research to promote floral consumption. AFE also provides scientific research for the floral industry, administers educational grants, scholarships, internships, and other floriculture programs.
Becerra Appointed to President of FMRF
FMRF has announced the appointment of Gabriel Becerra of Golden Flowers in Miami, Fla. as the new President of the FMRF Board, effective Sept. 1, 2016. Becerra succeeds Paul Bachman of Bachman's Inc., who completed his two-year FMRF presidency. "I am very happy to...
2016 Consumer Research Studies Underway
The American Floral Endowment (AFE) and the FMRF have announced three new studies being conducted in 2016, funded by the FMRF. Results will be published on the AFE and FMRF websites once available. Stay updated on these projects by connecting with AFE and the FMRF on...
Funeral Directors and Flowers Report
New Report Released You must register and log in to access all FMRF Reports A guide to floral tributes in funeral services, consumers' reactions, and feedback to improve relationships between floral retailers and funeral directors. The downloadable FREE report...