The Floral Marketing Fund (FMF) represents a community of floral industry organizations and leaders collaboratively supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits to increase consumer consumption of flowers and plants. Â
Make a contribution today to help us continue to conduct these studies and provide resources to help you sell more flowers.
The following FMF Reports are available for download. Click the Register Button above to download.
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U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry
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Path to Purchasing for Garden Center Consumers In-Store and Online
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Consumer Houseplant Purchasing Study 2021
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Increasing Demand and Satisfaction in the Floral Industry
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That Flower Feeling Marketing Campaign
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The Use of B2B E-commerce Technologies in the Floral Industry
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Hugs & Smiles Promotion Campaign
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Determining Consumer Preferences for Floral Design Elements / Eye-Tracking Study
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#FlowerMarketingMonday and Flower Love Video Library
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Floral Purchase Tracking Study
$159.00
FMF NEWS
Show Some Flower Love in New Video Contest
A new video contest has been launched encouraging people to showcase their love of flowers, with a grand prize of $4,000. Funded by the FMRF and sponsored by Asocolflores, the 2017 #FlowerLoveVideoContest aims to inspire creative videos from anyone and everyone who...
New Floral Purchasing Study Reveals Data on Flower-Buying Consumers
The American Floral Endowment (AFE) and the Society of American Florists (SAF) announce the release of the Floral Purchase Tracking Study. Formally called the Consumer Tracking Study, the last study of this kind was conducted in 2005, the last of an annual study that...
FMF Webinars
PAST WEBINARS Missed a webinar?  No problem — click on the links below to access the recorded webinars! U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral IndustryMonday, July 10th, 1 PM EST         ...
Industry Growth
Why I Support the FMF
Industry growth depends on a better understanding of both floral and non-floral buying consumers. Supporting the FMF helps fund learning that allows us to gain from both broad and actionable insight. Carlos A. Oramas The Gems Group
Contribute to FMF
About FMF
The Floral Marketing Fund is able to provide marketing and research efforts to the industry as FREE resources & reports because of generous contributions from floral industry organizations. Make a contribution to the Floral Marketing Fund TODAY to ensure funding and research for the future!
AFE & FMF Partnership
AFE and FMF Partnership
The American Floral Endowment (AFE) established the Floral Marketing Fund in 2008 to conduct consumer market research to promote floral consumption. AFE also provides scientific research for the floral industry, administers educational grants, scholarships, internships, and other floriculture programs.
A special thanks to FMF Partners:
Research coordinated by:
