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The FMF reports below are provided for individual use only. They may not reproduced or distributed without permission.


The Floral Marketing Fund represents a community of floral industry organizations and leaders collaboratively supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits to increase consumer consumption of flowers and plants. It is through industry support that we are able to provide the following reports and resources. Our research findings are also presented through webinars! To see the full list of webinars, click here. Additionally, once a recording is available, it is shared on the project’s report page below. 

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