Exploring U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry Locally sourced flowers refer to flowers that are grown and sold in the same geographic area, typically within a 100-mile radius. They are often...
Improving the In-Store Experience Rethinking some of the ground rules for merchandising offers floral shops and garden centers a chance to increase sales while improving on already strong customer service practices. Here are five tips for growing profit margins that...
The Floral Marketing Fund (FMF) and CalFlowers are partnering together to strengthen and support the floral industry through strategic consumer research and marketing initiatives. This 3-year partnership, supported by an annual $50,000 commitment from CalFlowers,...
Blooming with Local Beauty: Are your Customers Willing to Pay Extra for Locally Sourced Flowers?
