What Gen Z Wants From Flowers: New National Consumer Research
Generation Z is already shaping the floral marketplace, and our industry can’t afford to guess what motivates them. The Floral Marketing Fund (FMF) has…
Our Mission
To develop, support, and promote collaborative fundraising, research, and marketing efforts to increase flower sales.
Our vision
To foster the floral industry growth and inspire everyday purchasing of fresh flowers and plants through targeted promotion.
Our results
Research reports, webinars, articles, and marketing resources to help you sell more flowers and plants.
It’s all in the
Numbers.
At The Floral Marketing Fund, we provide data-driven reporting to help your floral business grow! Through collaborative industry funding and expertise, each research and marketing initiative can have a more significant impact on flower and plant sales.
Fmf news
Blooming with Local Beauty: Are your Customers Willing to Pay Extra for Locally Sourced Flowers?
Locally sourced flowers refer to flowers that are grown and sold in the same geographic area, typically within a 100-mile radius. They…
Tips to Increase Plant Purchasing 3 Part Series – Part 3
Rethinking some of the ground rules for merchandising offers floral shops and garden centers a chance to increase sales while improving on…
Floral Marketing Fund and CalFlowers Partner to Advance the Floral Industry
The Floral Marketing Fund (FMF) and CalFlowers are partnering together to strengthen and support the floral industry through strategic consumer research and marketing initiatives. This 3-year…
Exploring U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry
Locally sourced flowers refer to flowers that are grown and sold in the same geographic area, typically within a 100-mile radius. They…
Exploring the Scope of Sustainable Floral Design Practices
The results from a new research study, “Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry,” are now…
EXPLORe
recent reports
Helping Florists
Thrive.
The FMF fosters floral industry growth and inspires everyday purchasing of fresh flowers and plants through targeted promotion, marketing efforts, and consumer research.
“Industry growth depends on a better understanding of both floral and non-floral buying consumers. Supporting the FMF helps fund learning that allows us to gain from both broad and actionable insight.”
– Carlos A. Oramas, The Gems Group
Meet FMF’s Partners
AFE and FMF
Partnership
The American Floral Endowment (AFE) established the Floral Marketing Fund in 2008 to conduct consumer research to promote floral consumption. AFE also provides scientific research for the floral industry, administers educational grants, scholarships, internships, and other floriculture programs.
