The Floral Marketing Fund (FMF) represents a community of floral industry organizations and leaders collaboratively supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits to increase consumer consumption of flowers and plants.
Make a contribution today to help us continue to conduct these studies and provide resources to help you sell more flowers.
The following FMF Reports are available for download. Click the Register Button above to download.
U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry
Path to Purchasing for Garden Center Consumers In-Store and Online
Consumer Houseplant Purchasing Study 2021
Increasing Demand and Satisfaction in the Floral Industry
That Flower Feeling Marketing Campaign
The Use of B2B E-commerce Technologies in the Floral Industry
Hugs & Smiles Promotion Campaign
Determining Consumer Preferences for Floral Design Elements / Eye-Tracking Study
#FlowerMarketingMonday and Flower Love Video Library
Floral Purchase Tracking Study$159.00
We want to hear from YOU! The Floral Marketing Fund (FMF) is requesting your input as a valued industry member to shape future FMF priorities for research and marketing efforts. Help us to best serve you and our entire industry! Please take a moment to fill out this...
Exploring Floral Certification: U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry By Cindy Hanauer, Grand Central Floral Floral certification in the US for sustainability refers to a variety of programs...
New Study! U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry By Cindy Hanauer, Grand Central Floral As the demand for sustainable practices and products has grown over the past decade, the sustainability...
Why I Support the FMF
Industry growth depends on a better understanding of both floral and non-floral buying consumers. Supporting the FMF helps fund learning that allows us to gain from both broad and actionable insight. Carlos A. Oramas The Gems Group
Contribute to FMF
The Floral Marketing Fund is able to provide marketing and research efforts to the industry as FREE resources & reports because of generous contributions from floral industry organizations. Make a contribution to the Floral Marketing Fund TODAY to ensure funding and research for the future!
AFE & FMF Partnership
AFE and FMF Partnership
The American Floral Endowment (AFE) established the Floral Marketing Fund in 2008 to conduct consumer market research to promote floral consumption. AFE also provides scientific research for the floral industry, administers educational grants, scholarships, internships, and other floriculture programs.