New Website Designed to Better Share Marketing Data and Resources
Explore the newly redesigned Floral Marketing Fund (FMF) website, floralmarketingfund.org — your go-to destination for floral marketing research, consumer insights, and industry resources. Built with improved navigation and seamless connections between reports, news, and tools, the new site makes it easier than ever to discover valuable insights that can help you market flowers and plants more effectively to today’s consumers.
Built with the industry in mind, the new website makes it easier to explore and access FMF’s growing library of consumer marketing research while improving navigation, mobile responsiveness, and connections between related reports, webinars, and news content. The redesign also simplifies the process for users who want to get involved with future floral marketing studies and stay connected through subscriptions and updates.
Originally established in 2008 by volunteers of the American Floral Endowment (AFE), FMF exists to fund and promote research and marketing that helps floral businesses sell more flowers and plants. The organization’s mission is “to develop, support, and promote collaborative fundraising, research, and marketing efforts to increase flower sales,” with a vision focused on inspiring everyday purchasing of fresh flowers and plants through targeted promotion.
The redesigned site reflects that mission through a research-first approach that helps users quickly locate consumer studies and educational resources relevant to today’s floral marketplace.
“The Floral Marketing Fund’s research is designed to help the floral industry better understand today’s consumers and identify opportunities to increase engagement with flowers and plants,” said Laura Shinall, Chairman of FMF, AFE Executive Committee Member, and Managing Partner at FreshPath Marketing.
“Our new website creates a more accessible and connected experience for industry members looking for actionable insights, educational resources, and ways to support future floral marketing initiatives.”
As FMF continues investing in credible, actionable consumer research to support industry success, the new website provides a vital digital foundation for sharing those insights and helping businesses connect more effectively with consumers. Visitors are encouraged to explore the new website and browse available research resources.