Missed a webinar? No problem — click on the links below to access the recorded webinars!
Path to Purchasing for Garden Center Consumers In-Store and Online
Speaker: Dr. Amy Bowen, Vineland Research and Innovation Center
Description: Hear the results from this new comprehensive study conducted during COVID-19 that focuses on exploring garden center consumers’ perceived value of plants. The data comes from consumers in both the US and Canada.
The report takes an in-depth look at what plant features such as longevity, pot size, and care convenience increase the value of plants for the consumer. The results provide guidance not only for garden centers but for retailers and wholesalers through value-based pricing, informing inventory selection, and sharing strategies on how to market other quality features to consumers.
Consumer Houseplant Purchasing Study Results
Sponsored by the Floral Marketing Fund, Altman Plants, Green Circle Growers, Costa Farms, Hortica, and Metrolina Greenhouses.
Description: Hear the results from this new comprehensive study conducted during COVID-19 that evaluated consumer preferences for plant purchasing. Learn how the industry can sustain this positive growth when consumers return to “normal” lifestyles and work activities. The study analyzes the many different categories of houseplants, outlets for purchasing, spending habits, and core reasoning for purchasing.
Speakers and Study Researchers:
Dr. Melinda Knuth, NC State University
Dr. Hayk Khachatryan, Mid-Florida Research and Education Center, UF/IFAS
Dr. Charlie Hall, Texas A & M University
Floral Purchase Tracking Study Webinar
New Resources for Florists to Sell Through Pinterest (FREE)
There was a three-part series of webinars to help increase online and walk-in sales using Pinterest! These fast-paced webinars showed the tricks and tips to reach more consumers, generate more sales and increase website traffic.
Power influencer and social media strategist Anna Bennett is the owner of White Glove Social Media and co-founder of True North Marketing. As a Pinterest expert, she helps businesses supercharge traffic and sales growth with Pinterest.
Part 1 – Introduction to Pinterest for Business
July 20, 2017 – 11 a.m. PST/2 p.m. EST
- Why should florists be on Pinterest?
- How to use Pinterest to drive online sales and increase website traffic
- Pinterest basics: terminology, techniques and tips to build Pinterest boards for floral holidays, events, everyday purchases, wedding work, and more!
- Using Buyable Pins to sell on Pinterest
- How to raise your brand profile locally
Part 2 – Intermediate Pinterest Skills
August 15, 2017 – 11 a.m. PST/2 p.m. EST
- Avoiding common Pinterest mistakes
- Re-pinning to drive more traffic
- Blog topics to create in order to be found by brides
- Promoting your Pinterest account on other social media sites
- Pinterest Techniques – Part 2
- How to buy Pinterest ads correctly
Part 3 – Pinterest Advanced
August 29, 2017 – 11 a.m. PST/2 p.m. EST
- Using analytics to improve your results
- How to manage your Pinterest account
- How to showcase your uniqueness
- Keeping your Pinterest boards fresh
- Best practices overview
Unfortunately the webinars are not available online. Click here for all of the other resources on Pinterest that the FMF provides to you for FREE!
Anna offers more advanced help to florists. Fees for coaching businesses one-on-one with customized solutions is $297 for two 45-minute sessions. Click here to purchase those sessions.
Floral marketing is no longer one strategy fits all. Millennials are an enigmatic breed of shopper with different perceptions about floral products, motivations for purchase and a habit of using non-traditional shopping methods – think mobile and social!
Renato Sogueco, Vice President of Digital Strategy at BloomNet, will present results from the 2016 Marketing Tactics to Increase Millennials’ Floral Purchases Study, and will share revitalized marketing tactics customized to reach Gen Y.
Since July 2016, Renato has been bringing innovative business solutions and revenue-growth tools to BloomNet florists. He analyzes best technology and business practices in a monthly column for BloomNet’s Floriology magazine, and shares insights through the development of business-centric programming for BloomNet’s Floriology Institute in Jacksonville, Fla. Renato previously worked at the Society of American Florists for more than 13 years as its Chief Information Officer.