What Gen Z Wants From Flowers: New National Consumer Research
Generation Z is already shaping the floral marketplace, and our…
Blooming with Local Beauty: Are your Customers Willing to Pay Extra for Locally Sourced Flowers?
Locally sourced flowers refer to flowers that are grown and…
Tips to Increase Plant Purchasing 3 Part Series – Part 3
Rethinking some of the ground rules for merchandising offers floral…
Floral Marketing Fund and CalFlowers Partner to Advance the Floral Industry
The Floral Marketing Fund (FMF) and CalFlowers are partnering together to strengthen and support…
Exploring U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry
Locally sourced flowers refer to flowers that are grown and…
Exploring the Scope of Sustainable Floral Design Practices
The results from a new research study, “Perceptions of Environmentalism and…
New Study Explores Sustainable Floral Design Practices – Participate in the Survey Today!
A new research study, “Perceptions of Environmentalism and the Use…
Waste Not, Want Not: The Benefits and How-To of Composting and Recycling
By Cindy Hanauer, Grand Central Floral Composting is one of…
Shape Future Consumer Research and Marketing Efforts! Complete Our Survey by Aug. 11th
We want to hear from YOU! The Floral Marketing Fund…
Exploring Floral Certification: U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry
By Cindy Hanauer, Grand Central Floral Floral certification in the…
Eco-Friendly Shopping: Are Consumers’ Wallets Ready to Decide at the Retail Level?
By Cindy Hanauer, Grand Central Floral Floral certification in the…
Are Your Customers Willing to Pay for Sustainability Practices in Your Flower Shop?
By Cindy Hanauer, Grand Central Floral As the demand for…