Collaborative Sponsorships Fund New Houseplant Consumer Study
Five major industry contributors, including the Floral Marketing Fund, Altman Plants, Costa…
Consumer Valuation of Plants Project: Intercept Interview Results
A small introductory qualitative study was completed to set the…
2nd Annual #FlowerLoveVideoContest Winners Announced
ALEXANDRIA, VA – The Floral Marketing Research Fund (FMRF) in partnership with American Floral…
#FlowerLoveVideoContest Winners Announced & New Flower Video Library Launched
The American Floral Endowment (AFE) is excited to announce the…
Show Some Flower Love in New Video Contest
A new video contest has been launched encouraging people to…
New Floral Purchasing Study Reveals Data on Flower-Buying Consumers
The American Floral Endowment (AFE) and the Society of American…
Overcoming Millennials’ Barriers for Purchasing Flowers
In the first of a series of articles detailing the…
New Study Provides Strategies to Win Over Millennials
The FMRF has released results from a new study that…
Becerra Appointed to President of FMRF
FMRF has announced the appointment of Gabriel Becerra of Golden…
2016 Consumer Research Studies Underway
The American Floral Endowment (AFE) and the FMRF have announced…
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