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Buy with the Eye! Research Presentation

The Floral Marketing Fund funded a tracking study on how color, style, and elements of floral design help sell.

Jackey Lacey AAF, AIFD, CFD, PFCI, and Renato Cruz Sogueco AAF, PFCI presented the findings to our industry at the Great Lakes Floral & Events Expo on March 7th, 2021. The event was held fully virtually this year due to COVID-19. See their video presentation of the study and use the findings to help boost your sales!


Download and Access the Full Study



Support future floral marketing studies