Are Your Customers Willing to Pay for Sustainability Practices in Your Flower Shop?
By Cindy Hanauer, Grand Central Floral As the demand for…
New Consumer Research Released on Sustainable Practices in the Floral Industry
The results from a new consumer research study, “U.S. Consumer…
Tips to Increase Plant Purchasing 3 Part Series – Part 2
As floral shops continue to tap into the exponential growth…
Landmark Floral Marketing Fund Study Exploring Consumer Perceptions of Floral Industry Sustainability Co-sponsored by BloomNet and Syndicate Sales
A new research study, “Consumer Perceptions & Willingness to Pay…
Tips to Increase Plant Purchasing 3 Part Series – Part 1
Entering the third summer of the COVID-19 pandemic, floral shops…
Path to Purchasing for Garden Center Consumers In-Store and Online
The Floral Marketing Fund (FMF), in partnership with the Vineland Research…
New Study Released on Consumer Houseplant Purchasing
FOR IMMEDIATE RELEASEAlexandria, VA – December 10th, 2021 – The…
Upcoming Webinar Releasing Consumer Houseplant Study Results
The Floral Marketing Fund (FMF) will host a webinar on…
Increasing Demand and Satisfaction in the Floral Industry
The Floral Marketing Fund (FMF) released the results from the first…
Floral Marketing Research Fund Announces Rebranding
FOR IMMEDIATE RELEASEAlexandria, Virginia, July 12, 2021 – The Floral Marketing…
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