Generation Z is already shaping the floral marketplace, and our industry can’t afford to guess what motivates them. The Floral Marketing Fund (FMF) has completed a new nationwide study, Catering to Generation Z Consumers: Identifying Key Traits and Wellbeing Benefits...
Exploring U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry Locally sourced flowers refer to flowers that are grown and sold in the same geographic area, typically within a 100-mile radius. They are often...
Improving the In-Store Experience Rethinking some of the ground rules for merchandising offers floral shops and garden centers a chance to increase sales while improving on already strong customer service practices. Here are five tips for growing profit margins that...
The Floral Marketing Fund (FMF) and CalFlowers are partnering together to strengthen and support the floral industry through strategic consumer research and marketing initiatives. This 3-year partnership, supported by an annual $50,000 commitment from CalFlowers,...
Facilitated by the Floral Marketing Fund (FMF) and Co-Sponsored by BloomNet® and Syndicate Sales A new research study, “Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry,” has launched under the direction...
We want to hear from YOU! The Floral Marketing Fund (FMF) is requesting your input as a valued industry member to shape future FMF priorities for research and marketing efforts. Help us to best serve you and our entire industry! Please take a moment to fill out this...
What Gen Z Wants from Flowers: New National Consumer Research
