The purpose of the Floral Marketing Research Fund (FMRF) is to collect funds from industry sources to be used in the support of funding consumer research benefiting the entire floriculture industry.
All reports on this website are made available FREE to anyone in the floriculture industry in an effort to increase sales of floral products, and offer solutions on how to better reach the consumer.
In order to download the reports, you must create an account and log in. This will allow us to update you on future research and final reports. Your information will not be shared.
