Description

2014 Funeral Directors and Flowers

A guide to floral tributes in funeral services, consumers’ reactions and feedback to improve relationships with floral retailers. The downloadable free report funded by the FMF includes thoughts and preferences on sympathy flowers, charity donations versus flowers, consumers’ reactions toward sympathy flowers, the relationship between floral retailers and funeral directors, and more!

The Funeral Directors and Flowers report analyzes results from a survey of nearly 200 members of the National Funeral Directors Association (NFDA). The report contains ready-to-implement ideas, checklists and detailed suggestions from funeral directors, and is the first of its kind in more than 20 years. The report is indexed and clickable throughout — use the bookmark tool to guide you through the different chapters. A must-have for the floral and funeral industries!