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Reaching a Younger Demographic Through Social Media

With prom celebrations just around the corner, reaching younger customers becomes even more important than usual. Pinterest, which now has more than 10 million monthly users, is an effective way to reach a younger demographic, and the free Social Media Guide for Floral Retailers and Wholesalers available by creating an account on this website can help you learn how to effectively manage and navigate your company’s own Pinterest page.

Pinterest is a way to curate and share engaging images and is ideal for visual items, making the site perfect for use by the floral industry. Images are easily categorized into “boards,” which can be informative (e.g. “Indigenous Flowers of France”) or more informal and whimsical (e.g. “Our Best Boutonnieres for Prom 2013”).

The social media guide provides additional tips and best practices for using Pinterest in the floral industry.The guide also includes the user-friendly video “How To Pinterest,” which provides more information and shows how one company uses Pinterest to share its work. Pinterest is a way for all sectors of the floral industry to showcase their brand in visual ways.

Register today to browse all the documents and videos featured in the guide, including:
• Social media marketing best practices
• Channels, tools and techniques
• Optimizing for mobile
• Real Industry Case Studies
• Literature Analyses

This project was coordinated by the American Floral Endowment (AFE) and funded by the FMRF and the Flower Promotion Organization (FPO).



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