Understanding Social Media – The Big Picture

b. Every small business is now a media company

c. Content marketing and business experience

d. Engaging with your communities

e. Social is now central to business

f.  Branding and social content

g. Build your own social marketing platform

Other resources:

Video: Social media in plain English

How to enhance your internet presence with social media (Hubspot ebook)

Social media initiative planning guide (Spredfast)

The social media management handbook (Accenture)

State of the social media universe (Silverpop)

Video series: Making sense of social media (McKinsey)

Tools and Tips to Manage Your Online Reputation (Renato Sogueco’s SAF Channel)

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