Description

Consumer Preferences for Flowers as Gifts: Age, Segments, Substitutes and Perceived Risk

Research conducted by:

• Dr. Chengyan Yue, Assistant Professor of Horticultural Science & Applied Economics, and Bachman Endowed Chair in Horticultural Marketing at the University of Minnesota
• Alicia Rihn, Graduate Research Assistant at the University of Minnesota
• Dr. Bridget Behe, Professor, Department of Horticulture, Michigan State University
• Dr. Charlie Hall, Professor of Horticulture, Ellison Endowed Chair in International Floriculture, Texas A&M University