The Floral Marketing Research Fund (FMRF) is a proud supporter of the Hugs & Smiles Promotion Campaign being administered by the Great Lakes Floral Association partnered with the Michigan Association of Broadcasters (MAB). Radio and television promotional ads have been designed to get consumers to buy more flowers. The idea behind the campaign is educate consumers on the health benefits of having flowers in their lives and how easy and safe it is to order and send flowers.
The campaign is titled “Hugs and Smiles” and will run July 27, 2020 through September 30, 2020. It will consist of up to 7500 thirty-second radio and TV spots that will run on MAB stations across the state of Michigan.
The following organization are sponsors of this campaign: The Great Lakes Floral Association (GLFA), Association of Flower Importers of Florida (AFIF), American Floral Endowment, Floral Marketing Research Fund, CalFlowers and Asocolflores.
The success of this program could serve as a platform to run similar ads and videos in other regions and eventually become a national campaign.