In the first of a series of articles detailing the results of a new study from the American Floral Endowment (AFE) and the FMRF, called “Marketing Tactics to Increase Millennial Floral Purchases,” major purchasing barriers for millennials and specific ways to overcome...
The FMRF has released results from a new study that provides a detailed analysis about the floral consumption behaviors of Generation Y (or Millennial) consumers. The study, called “Marketing Tactics to Increase Millennial Floral Purchases,” was conducted by Dr....
The American Floral Endowment (AFE) and the FMRF have announced three new studies being conducted in 2016, funded by the FMRF. Results will be published on the AFE and FMRF websites once available. Stay updated on these projects by connecting with AFE and the FMRF on...
New Report Released You must register and log in to access all FMRF Reports A guide to floral tributes in funeral services, consumers’ reactions, and feedback to improve relationships between floral retailers and funeral directors. The downloadable FREE report...
The Floral Marketing Research Fund has released results from a study that provides new data about the barriers to and motivations for purchasing flowers. The results were released at the American Floral Endowment’s (AFE) 2013 annual fundraising dinner, held in...
Exploring the Scope of Sustainable Floral Design Practices
