Path to Purchasing for Garden Center Consumers In-Store and Online

Upcoming Webinar Presentation and Final Report Released   The Floral Marketing Fund (FMF), in partnership with the Vineland Research and Innovation Centre and the University of Guelph, are presenting the final results from a new study on consumers’ perceived...

New Study Released on Consumer Houseplant Purchasing

FOR IMMEDIATE RELEASE Alexandria, VA – December 10th, 2021 – The Floral Marketing Fund (FMF), alongside co-sponsors Altman Plants, Costa Farms, Green Circle Growers, Hortica, and Metrolina Greenhouses, are pleased to release the results of a consumer preferences study...

Upcoming Webinar Releasing Consumer Houseplant Study Results

The Floral Marketing Fund (FMF) will host a webinar on December 9th at 1 PM Eastern to present results from a consumer preferences study about houseplants conducted during the COVID-19 pandemic. The study’s researchers, Dr. Melinda Knuth, NC State University, Dr. Hayk...

Increasing Demand and Satisfaction in the Floral Industry

New Study Results Explores Purchasing, Preferences, and Targeted Messaging   The Floral Marketing Fund (FMF) released the results from the first of three consumer preferences studies being completed in 2021, Increasing Demand and Satisfaction in the Floral...

Floral Marketing Research Fund Announces Rebranding

    Growing Our Industry Together   FOR IMMEDIATE RELEASE Alexandria, Virginia, July 12, 2021 – The Floral Marketing Research Fund (FMRF), the industry’s organization for floral marketing research and resources, has announced its rebrand to the Floral...

Three New Studies Coming in 2021!

The FMF is pleased to announce that three new projects are slated for completion in 2021. These studies will be released onto our site for FREE public use to help all segments of the floral industry. The advertising study, Understanding How Advertising Can lead to...