Facilitated by the Floral Marketing Fund (FMF) and Co-Sponsored by BloomNet® and Syndicate Sales A new research study, “Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry,” has launched under the direction...
We want to hear from YOU! The Floral Marketing Fund (FMF) is requesting your input as a valued industry member to shape future FMF priorities for research and marketing efforts. Help us to best serve you and our entire industry! Please take a moment to fill out this...
Exploring Floral Certification: U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry By Cindy Hanauer, Grand Central Floral Floral certification in the US for sustainability refers to a variety of programs...
New Study! U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry By Cindy Hanauer, Grand Central Floral As the demand for sustainable practices and products has grown over the past decade, the sustainability...
The results from a new consumer research study, “U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry,” are now released. The study was led by researchers at Mississippi State University (MSU) and the Texas...
Capitalizing on Online Purchasing As floral shops continue to tap into the exponential growth in e-commerce, it’s vital to create a strong customer service experience that captures the specific products available, a recent study found. Using real photos, instead of...
Exploring the Scope of Sustainable Floral Design Practices
