Description

Floral Purchase Tracking Study 2016

Dating back to 1992, AFE has periodically conducted survey research in the form of a diary study to understand in greater detail the floral purchases of the public.

Formerly called the Consumer Tracking Study and last conducted in 2005, AFE has partnered with SAF to revive the year-long study that provides actual data on the incidents of purchases, amount spent, what was purchased, for whom and what occasions, and what other gifts were considered.

Conducted by IPSOS and funded by FMRF, this study provides the industry with valuable information to help plan for inventories, marketing and pricing to help florists maximize their sales. The report offers real purchasing data on consumer purchases, amount spent, what was purchased, for what occasions and preferences.

A webinar was held that explained some of the key findings of the study. Tim Amsbary, Vice President of IPSOS and the project manager for the study, presented the webinar.

The webinar audio is being offered exclusively and complimentary to anyone purchasing the study, so please purchase the study to receive the webinar audio.