Upcoming Webinar Presentation and Final Report Released The Floral Marketing Fund (FMF), in partnership with the Vineland Research and Innovation Centre and the University of Guelph, are presenting the final results from a new study on consumers’ perceived...
The Floral Marketing Fund funded a tracking study on how color, style, and elements of floral design help sell. Jackey Lacey AAF, AIFD, CFD, PFCI, and Renato Cruz Sogueco AAF, PFCI presented the findings to our industry at the Great Lakes Floral & Events Expo on...
Exploring the Scope of Sustainable Floral Design Practices
New Study Explores Sustainable Floral Design Practices – Participate in the Survey Today!
Waste Not, Want Not: The Benefits and How-To of Composting and Recycling
Shape Future Consumer Research and Marketing Efforts! Complete Our Survey by Aug. 11th
Eco-Friendly Shopping: Are Consumers’ Wallets Ready to Decide at Retail Level?