Understanding Market Trends Entering the third summer of the COVID-19 pandemic, floral shops can continue to seize on the popularity of gardening hobbyists and at-home flower lovers to capture new business by educating customers and tweaking merchandising plans. By...
New Study Results Explores Purchasing, Preferences, and Targeted Messaging The Floral Marketing Fund (FMF) released the results from the first of three consumer preferences studies being completed in 2021, Increasing Demand and Satisfaction in the Floral...
The FMF is pleased to announce that three new projects are slated for completion in 2021. These studies will be released onto our site for FREE public use to help all segments of the floral industry. The advertising study, Understanding How Advertising Can lead to...
Five major industry contributors, including the Floral Marketing Fund, Altman Plants, Costa Farms, Green Circle Growers, Hortica, and Metrolina Greenhouses have come together in collaboration to fund an exciting new research project. The study, “Houseplants Consumer...
The Floral Marketing Fund funded a tracking study on how color, style, and elements of floral design help sell. Jackey Lacey AAF, AIFD, CFD, PFCI, and Renato Cruz Sogueco AAF, PFCI presented the findings to our industry at the Great Lakes Floral & Events Expo on...
ALEXANDRIA, VA – The Floral Marketing Research Fund (FMRF) in partnership with American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its 2nd Annual #FlowerLoveVideoContest. The contest was originally created in...
New Study Explores Sustainable Floral Design Practices – Participate in the Survey Today!
Waste Not, Want Not: The Benefits and How-To of Composting and Recycling
Shape Future Consumer Research and Marketing Efforts! Complete Our Survey by Aug. 11th
Eco-Friendly Shopping: Are Consumers’ Wallets Ready to Decide at Retail Level?
Are Your Customers Willing to Pay for Sustainability Practices in Your Flower Shop?