The American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its #FlowerLoveVideoContest, sponsored by Asocolflores and funded through the FMRF. The contest was created based on results from the 2016 FMRF-funded study...
A new video contest has been launched encouraging people to showcase their love of flowers, with a grand prize of $4,000. Funded by the FMRF and sponsored by Asocolflores, the 2017 #FlowerLoveVideoContest aims to inspire creative videos from anyone and everyone who...
The American Floral Endowment (AFE) and the Society of American Florists (SAF) announce the release of the Floral Purchase Tracking Study. Formally called the Consumer Tracking Study, the last study of this kind was conducted in 2005, the last of an annual study that...
UPCOMING WEBINARS Perceptions of Environmentalism & the Use of Sustainable Floral Design Practices Within the Floral IndustryWednesday, October 2nd, 1 PM EST Speaker: Dr. Coleman Etheredge, Mississippi...
In the first of a series of articles detailing the results of a new study from the American Floral Endowment (AFE) and the FMRF, called “Marketing Tactics to Increase Millennial Floral Purchases,” major purchasing barriers for millennials and specific ways to overcome...
The FMRF has released results from a new study that provides a detailed analysis about the floral consumption behaviors of Generation Y (or Millennial) consumers. The study, called “Marketing Tactics to Increase Millennial Floral Purchases,” was conducted by Dr....
Exploring the Scope of Sustainable Floral Design Practices
