FMF News
FMF Webinars
UPCOMING WEBINARS Perceptions of Environmentalism & the Use of Sustainable Floral Design Practices Within the Floral IndustryWednesday, October 2nd, 1 PM EST Speaker: Dr. Coleman Etheredge, Mississippi...
Overcoming Millennials’ Barriers for Purchasing Flowers
In the first of a series of articles detailing the results of a new study from the American Floral Endowment (AFE) and the FMRF, called “Marketing Tactics to Increase Millennial Floral Purchases,” major purchasing barriers for millennials and specific ways to overcome...
New Study Provides Strategies to Win Over Millennials
The FMRF has released results from a new study that provides a detailed analysis about the floral consumption behaviors of Generation Y (or Millennial) consumers. The study, called “Marketing Tactics to Increase Millennial Floral Purchases,” was conducted by Dr....
2016 Consumer Research Studies Underway
The American Floral Endowment (AFE) and the FMRF have announced three new studies being conducted in 2016, funded by the FMRF. Results will be published on the AFE and FMRF websites once available. Stay updated on these projects by connecting with AFE and the FMRF on...
More News
Are Your Customers Willing to Pay for Sustainability Practices in Your Flower Shop?- New Consumer Research Released on Sustainable Practices in the Floral Industry
- Tips to Increase Plant Purchasing 3 Part Series – Part 2
- Landmark Floral Marketing Fund Study Exploring Consumer Perceptions of Floral Industry Sustainability Co-sponsored by BloomNet and Syndicate Sales
- Tips to Increase Plant Purchasing 3 Part Series – Part 1
