FMF News
New Floral Purchasing Study Reveals Data on Flower-Buying Consumers
The American Floral Endowment (AFE) and the Society of American Florists (SAF) announce the release of the Floral Purchase Tracking Study. Formally called the Consumer Tracking Study, the last study of this kind was conducted in 2005, the last of an annual study that...
FMF Webinars
UPCOMING WEBINARS Perceptions of Environmentalism & the Use of Sustainable Floral Design Practices Within the Floral IndustryWednesday, October 2nd, 1 PM EST Speaker: Dr. Coleman Etheredge, Mississippi...
Overcoming Millennials’ Barriers for Purchasing Flowers
In the first of a series of articles detailing the results of a new study from the American Floral Endowment (AFE) and the FMRF, called “Marketing Tactics to Increase Millennial Floral Purchases,” major purchasing barriers for millennials and specific ways to overcome...
New Study Provides Strategies to Win Over Millennials
The FMRF has released results from a new study that provides a detailed analysis about the floral consumption behaviors of Generation Y (or Millennial) consumers. The study, called “Marketing Tactics to Increase Millennial Floral Purchases,” was conducted by Dr....
More News
Eco-Friendly Shopping: Are Consumers’ Wallets Ready to Decide at Retail Level?- Are Your Customers Willing to Pay for Sustainability Practices in Your Flower Shop?
- New Consumer Research Released on Sustainable Practices in the Floral Industry
- Tips to Increase Plant Purchasing 3 Part Series – Part 2
- Landmark Floral Marketing Fund Study Exploring Consumer Perceptions of Floral Industry Sustainability Co-sponsored by BloomNet and Syndicate Sales
