FMF News
Reaching a Younger Demographic Through Social Media
With prom celebrations just around the corner, reaching younger customers becomes even more important than usual. Pinterest, which now has more than 10 million monthly users, is an effective way to reach a younger demographic, and the free Social Media Guide for...
Research Fund Receives $600,000 for Cut Flower Advancements
The FMRF received a $600,000 donation from the Flower Promotion Organization (FPO) to fund cut flower marketing and research to help increase the consumption of cut flowers in all retail channels. These efforts will benefit all members of the cut flower community,...
More News
Eco-Friendly Shopping: Are Consumers’ Wallets Ready to Decide at Retail Level?- Are Your Customers Willing to Pay for Sustainability Practices in Your Flower Shop?
- New Consumer Research Released on Sustainable Practices in the Floral Industry
- Tips to Increase Plant Purchasing 3 Part Series – Part 2
- Landmark Floral Marketing Fund Study Exploring Consumer Perceptions of Floral Industry Sustainability Co-sponsored by BloomNet and Syndicate Sales
