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Resources to Help You Sell More Flowers!

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The Floral Marketing Fund (FMF) represents a community of floral industry organizations and leaders collaboratively supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits to increase consumer consumption of flowers and plants.  

Make a contribution today to help us continue to conduct these studies and provide resources to help you sell more flowers.



2016 Consumer Research Studies Underway

2016 Consumer Research Studies Underway

The American Floral Endowment (AFE) and the FMRF have announced three new studies being conducted in 2016, funded by the FMRF. Results will be published on the AFE and FMRF websites once available. Stay updated on these projects by connecting with AFE and the FMRF on...

Funeral Directors and Flowers Report

Funeral Directors and Flowers Report

New Report Released  You must register and log in to access all FMRF Reports  A guide to floral tributes in funeral services, consumers' reactions, and feedback to improve relationships between floral retailers and funeral directors. The downloadable FREE report...

Industry Growth

Why I Support the FMF


Industry growth depends on a better understanding of both floral and non-floral buying consumers. Supporting the FMF helps fund learning that allows us to gain from both broad and actionable insight. Carlos A. Oramas The Gems Group



Contribute to FMF

About FMF


The Floral Marketing Fund is able to provide marketing and research efforts to the industry as FREE resources & reports because of generous contributions from floral industry organizations. Make a contribution to the Floral Marketing Fund TODAY to ensure funding and research for the future!

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AFE & FMF Partnership

AFE and FMF Partnership


The American Floral Endowment (AFE) established the Floral Marketing Fund in 2008 to conduct consumer market research to promote floral consumption. AFE also provides scientific research for the floral industry, administers educational grants, scholarships, internships, and other floriculture programs.

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A special thanks to FMF Partners:

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