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Tips to Increase Plant Purchasing 3 Part Series – Part 2

Tips to Increase Plant Purchasing 3 Part Series – Part 2

Capitalizing on Online Purchasing As floral shops continue to tap into the exponential growth in e-commerce, it’s vital to create a strong customer service experience that captures the specific products available, a recent study found. Using real photos, instead of...
Tips to Increase Plant Purchasing 3 Part Series – Part 1

Tips to Increase Plant Purchasing 3 Part Series – Part 1

Understanding Market Trends Entering the third summer of the COVID-19 pandemic, floral shops can continue to seize on the popularity of gardening hobbyists and at-home flower lovers to capture new business by educating customers and tweaking merchandising plans. By...
4 Advertising Tips to Capture More Business

4 Advertising Tips to Capture More Business

Findings from New Consumer Research   Picture a cut flower advertisement. Is it a single stem or a bouquet? Is there text? Is the image static or animated? Where is it displayed? These are among the questions raised by the recent Floral Marketing Fund report...