Exploring U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry Locally sourced flowers refer to flowers that are grown and sold in the same geographic area, typically within a 100-mile radius. They are often...
Improving the In-Store Experience Rethinking some of the ground rules for merchandising offers floral shops and garden centers a chance to increase sales while improving on already strong customer service practices. Here are five tips for growing profit margins that...
The Floral Marketing Fund (FMF) and CalFlowers are partnering together to strengthen and support the floral industry through strategic consumer research and marketing initiatives. This 3-year partnership, supported by an annual $50,000 commitment from CalFlowers,...
New Study Provides Insights from Retail Floral Shops and Owners The results from a new research study, “Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry,” are now released for floral businesses to utilize...
Facilitated by the Floral Marketing Fund (FMF) and Co-Sponsored by BloomNet® and Syndicate Sales A new research study, “Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry,” has launched under the direction...
Exploring Composting: U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry By Cindy Hanauer, Grand Central Floral Composting is one of the easiest ways to begin a sustainability program. The practice of...
We want to hear from YOU! The Floral Marketing Fund (FMF) is requesting your input as a valued industry member to shape future FMF priorities for research and marketing efforts. Help us to best serve you and our entire industry! Please take a moment to fill out this...
Exploring Floral Certification: U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry By Cindy Hanauer, Grand Central Floral Floral certification in the US for sustainability refers to a variety of programs...
New Study! U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry By Cindy Hanauer, Grand Central Floral As the demand for sustainable practices and products has grown over the past decade, the sustainability...
The results from a new consumer research study, “U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry,” are now released. The study was led by researchers at Mississippi State University (MSU) and the Texas...
Blooming with Local Beauty: Are your Customers Willing to Pay Extra for Locally Sourced Flowers?
