Exploring Composting: U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry By Cindy Hanauer, Grand Central Floral Composting is one of the easiest ways to begin a sustainability program. The practice of...
We want to hear from YOU! The Floral Marketing Fund (FMF) is requesting your input as a valued industry member to shape future FMF priorities for research and marketing efforts. Help us to best serve you and our entire industry! Please take a moment to fill out this...
Exploring Floral Certification: U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry By Cindy Hanauer, Grand Central Floral Floral certification in the US for sustainability refers to a variety of programs...
New Study! U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry By Cindy Hanauer, Grand Central Floral As the demand for sustainable practices and products has grown over the past decade, the sustainability...
The results from a new consumer research study, “U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry,” are now released. The study was led by researchers at Mississippi State University (MSU) and the Texas...
Capitalizing on Online Purchasing As floral shops continue to tap into the exponential growth in e-commerce, it’s vital to create a strong customer service experience that captures the specific products available, a recent study found. Using real photos, instead of...
A new research study, “Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry,” has launched under the direction of the Floral Marketing Fund (FMF) through researchers at Mississippi State University (MSU) and the...
Understanding Market Trends Entering the third summer of the COVID-19 pandemic, floral shops can continue to seize on the popularity of gardening hobbyists and at-home flower lovers to capture new business by educating customers and tweaking merchandising plans. By...
Findings from New Consumer Research Picture a cut flower advertisement. Is it a single stem or a bouquet? Is there text? Is the image static or animated? Where is it displayed? These are among the questions raised by the recent Floral Marketing Fund report...
Upcoming Webinar Presentation and Final Report Released The Floral Marketing Fund (FMF), in partnership with the Vineland Research and Innovation Centre and the University of Guelph, are presenting the final results from a new study on consumers’ perceived...