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Show Some Flower Love in New Video Contest

A new video contest has been launched encouraging people to showcase their love of flowers, with a grand prize of $4,000. Funded by the FMRF and sponsored by Asocolflores, the 2017 #FlowerLoveVideoContest aims to inspire creative videos from anyone and everyone who...
New Floral Purchasing Study Reveals Data on Flower-Buying Consumers

New Floral Purchasing Study Reveals Data on Flower-Buying Consumers

The American Floral Endowment (AFE) and the Society of American Florists (SAF) announce the release of the Floral Purchase Tracking Study. Formally called the Consumer Tracking Study, the last study of this kind was conducted in 2005, the last of an annual study that...
FMF Webinars

FMF Webinars

  PAST WEBINARS Missed a webinar?  No problem — click on the links below to access the recorded webinars! U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral IndustryMonday, July 10th, 1 PM EST                 ...
Overcoming Millennials’ Barriers for Purchasing Flowers

Overcoming Millennials’ Barriers for Purchasing Flowers

In the first of a series of articles detailing the results of a new study from the American Floral Endowment (AFE) and the FMRF, called “Marketing Tactics to Increase Millennial Floral Purchases,” major purchasing barriers for millennials and specific ways to overcome...
New Study Provides Strategies to Win Over Millennials

New Study Provides Strategies to Win Over Millennials

The FMRF has released results from a new study that provides a detailed analysis about the floral consumption behaviors of Generation Y (or Millennial) consumers. The study, called “Marketing Tactics to Increase Millennial Floral Purchases,” was conducted by Dr....
Becerra Appointed to President of FMRF

Becerra Appointed to President of FMRF

FMRF has announced the appointment of Gabriel Becerra of Golden Flowers in Miami, Fla. as the new President of the FMRF Board, effective Sept. 1, 2016. Becerra succeeds Paul Bachman of Bachman’s Inc., who completed his two-year FMRF presidency. “I am very...
2016 Consumer Research Studies Underway

2016 Consumer Research Studies Underway

The American Floral Endowment (AFE) and the FMRF have announced three new studies being conducted in 2016, funded by the FMRF. Results will be published on the AFE and FMRF websites once available. Stay updated on these projects by connecting with AFE and the FMRF on...
Funeral Directors and Flowers Report

Funeral Directors and Flowers Report

New Report Released  You must register and log in to access all FMRF Reports  A guide to floral tributes in funeral services, consumers’ reactions, and feedback to improve relationships between floral retailers and funeral directors. The downloadable FREE report...
FMRF Study Identifies Floral Purchasing Barriers

FMRF Study Identifies Floral Purchasing Barriers

The FMRF conducted a study to provide new data about the barriers to and motivations for purchasing flowers. The study focuses on consumers who have not purchased fresh flowers in the past 12 months and provides insight about what could capture new customers. “As a...