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Buy with the Eye! Research Presentation

Buy with the Eye! Research Presentation

The Floral Marketing Fund funded a tracking study on how color, style, and elements of floral design help sell. Jackey Lacey AAF, AIFD, CFD, PFCI, and Renato Cruz Sogueco AAF, PFCI presented the findings to our industry at the Great Lakes Floral & Events Expo on...
Consumer Valuation of Plants Project: Intercept Interview Results

Consumer Valuation of Plants Project: Intercept Interview Results

A small introductory qualitative study was completed to set the stage for the plant valuation research project and inform upcoming quantitative studies. Intercept interviews (n=44) were conducted at three garden center locations in Southern Ontario as well as one...
2nd Annual #FlowerLoveVideoContest Winners Announced

2nd Annual #FlowerLoveVideoContest Winners Announced

ALEXANDRIA, VA – The Floral Marketing Research Fund (FMRF) in partnership with American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its 2nd Annual #FlowerLoveVideoContest. The contest was originally created in...

Show Some Flower Love in New Video Contest

A new video contest has been launched encouraging people to showcase their love of flowers, with a grand prize of $4,000. Funded by the FMRF and sponsored by Asocolflores, the 2017 #FlowerLoveVideoContest aims to inspire creative videos from anyone and everyone who...
New Floral Purchasing Study Reveals Data on Flower-Buying Consumers

New Floral Purchasing Study Reveals Data on Flower-Buying Consumers

The American Floral Endowment (AFE) and the Society of American Florists (SAF) announce the release of the Floral Purchase Tracking Study. Formally called the Consumer Tracking Study, the last study of this kind was conducted in 2005, the last of an annual study that...
FMF Webinars

FMF Webinars

PAST WEBINARS!Missed a webinar?  No problem — click on the links below to access the recorded webinars!Path to Purchasing for Garden Center Consumers In-Store and Online  Speaker: Dr. Amy Bowen, Vineland Research and Innovation CenterDescription: Hear the results from...
Overcoming Millennials’ Barriers for Purchasing Flowers

Overcoming Millennials’ Barriers for Purchasing Flowers

In the first of a series of articles detailing the results of a new study from the American Floral Endowment (AFE) and the FMRF, called “Marketing Tactics to Increase Millennial Floral Purchases,” major purchasing barriers for millennials and specific ways to overcome...
New Study Provides Strategies to Win Over Millennials

New Study Provides Strategies to Win Over Millennials

The FMRF has released results from a new study that provides a detailed analysis about the floral consumption behaviors of Generation Y (or Millennial) consumers. The study, called “Marketing Tactics to Increase Millennial Floral Purchases,” was conducted by Dr....
Becerra Appointed to President of FMRF

Becerra Appointed to President of FMRF

FMRF has announced the appointment of Gabriel Becerra of Golden Flowers in Miami, Fla. as the new President of the FMRF Board, effective Sept. 1, 2016. Becerra succeeds Paul Bachman of Bachman’s Inc., who completed his two-year FMRF presidency. “I am very...