FMF News
2016 Consumer Research Studies Underway
The American Floral Endowment (AFE) and the FMRF have announced three new studies being conducted in 2016, funded by the FMRF. Results will be published on the AFE and FMRF websites once available. Stay updated on these projects by connecting with AFE and the FMRF on...
Funeral Directors and Flowers Report
New Report Released You must register and log in to access all FMRF Reports A guide to floral tributes in funeral services, consumers' reactions, and feedback to improve relationships between floral retailers and funeral directors. The downloadable FREE report...
New Study Provides Insight on Purchasing Barriers for Non-Flower Buyers
The Floral Marketing Research Fund has released results from a study that provides new data about the barriers to and motivations for purchasing flowers. The results were released at the American Floral Endowment’s (AFE) 2013 annual fundraising dinner, held in...
FMRF Study Identifies Floral Purchasing Barriers
The FMRF conducted a study to provide new data about the barriers to and motivations for purchasing flowers. The study focuses on consumers who have not purchased fresh flowers in the past 12 months and provides insight about what could capture new customers. “As a...
More News
Eco-Friendly Shopping: Are Consumers’ Wallets Ready to Decide at Retail Level?- Are Your Customers Willing to Pay for Sustainability Practices in Your Flower Shop?
- New Consumer Research Released on Sustainable Practices in the Floral Industry
- Tips to Increase Plant Purchasing 3 Part Series – Part 2
- Landmark Floral Marketing Fund Study Exploring Consumer Perceptions of Floral Industry Sustainability Co-sponsored by BloomNet and Syndicate Sales
