Houseplant Purchasing Trends Revealed in New Consumer Study
Floral Marketing Fund’s latest study compares consumer trends from 2019,…
Consumer Behavior
What Gen Z Wants From Flowers: New National Consumer Research
Generation Z is already shaping the floral marketplace, and our…
Blooming with Local Beauty: Are your Customers Willing to Pay Extra for Locally Sourced Flowers?
Locally sourced flowers refer to flowers that are grown and…
Tips to Increase Plant Purchasing 3 Part Series – Part 3
Rethinking some of the ground rules for merchandising offers floral…
Are Your Customers Willing to Pay for Sustainability Practices in Your Flower Shop?
By Cindy Hanauer, Grand Central Floral As the demand for…
Tips to Increase Plant Purchasing 3 Part Series – Part 2
As floral shops continue to tap into the exponential growth…
Tips to Increase Plant Purchasing 3 Part Series – Part 1
Entering the third summer of the COVID-19 pandemic, floral shops…
Path to Purchasing for Garden Center Consumers In-Store and Online
The Floral Marketing Fund (FMF), in partnership with the Vineland Research…
Increasing Demand and Satisfaction in the Floral Industry
The Floral Marketing Fund (FMF) released the results from the first…
Consumer Valuation of Plants Project: Intercept Interview Results
A small introductory qualitative study was completed to set the…
New Floral Purchasing Study Reveals Data on Flower-Buying Consumers
The American Floral Endowment (AFE) and the Society of American…
Overcoming Millennials’ Barriers for Purchasing Flowers
In the first of a series of articles detailing the…