Findings from New Consumer Research Picture a cut flower advertisement. Is it a single stem or a bouquet? Is there text? Is the image static or animated? Where is it displayed? These are among the questions raised by the recent Floral Marketing Fund report...
Upcoming Webinar Presentation and Final Report Released The Floral Marketing Fund (FMF), in partnership with the Vineland Research and Innovation Centre and the University of Guelph, are presenting the final results from a new study on consumers’ perceived...
FOR IMMEDIATE RELEASE Alexandria, VA – December 10th, 2021 – The Floral Marketing Fund (FMF), alongside co-sponsors Altman Plants, Costa Farms, Green Circle Growers, Hortica, and Metrolina Greenhouses, are pleased to release the results of a consumer preferences study...
The Floral Marketing Fund (FMF) will host a webinar on December 9th at 1 PM Eastern to present results from a consumer preferences study about houseplants conducted during the COVID-19 pandemic. The study’s researchers, Dr. Melinda Knuth, NC State University, Dr. Hayk...
New Study Results Explores Purchasing, Preferences, and Targeted Messaging The Floral Marketing Fund (FMF) released the results from the first of three consumer preferences studies being completed in 2021, Increasing Demand and Satisfaction in the Floral...
Growing Our Industry Together FOR IMMEDIATE RELEASE Alexandria, Virginia, July 12, 2021 – The Floral Marketing Research Fund (FMRF), the industry’s organization for floral marketing research and resources, has announced its rebrand to the Floral...
The FMF is pleased to announce that three new projects are slated for completion in 2021. These studies will be released onto our site for FREE public use to help all segments of the floral industry. The advertising study, Understanding How Advertising Can lead to...
Five major industry contributors, including the Floral Marketing Fund, Altman Plants, Costa Farms, Green Circle Growers, Hortica, and Metrolina Greenhouses have come together in collaboration to fund an exciting new research project. The study, “Houseplants Consumer...
The Floral Marketing Fund funded a tracking study on how color, style, and elements of floral design help sell. Jackey Lacey AAF, AIFD, CFD, PFCI, and Renato Cruz Sogueco AAF, PFCI presented the findings to our industry at the Great Lakes Floral & Events Expo on...
A small introductory qualitative study was completed to set the stage for the plant valuation research project and inform upcoming quantitative studies. Intercept interviews (n=44) were conducted at three garden center locations in Southern Ontario as well as one...
Exploring the Scope of Sustainable Floral Design Practices
