ALEXANDRIA, VA – The Floral Marketing Research Fund (FMRF) in partnership with American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its 2nd Annual #FlowerLoveVideoContest. The contest was originally created in...
The American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its #FlowerLoveVideoContest, sponsored by Asocolflores and funded through the FMRF. The contest was created based on results from the 2016 FMRF-funded study...
A new video contest has been launched encouraging people to showcase their love of flowers, with a grand prize of $4,000. Funded by the FMRF and sponsored by Asocolflores, the 2017 #FlowerLoveVideoContest aims to inspire creative videos from anyone and everyone who...
The American Floral Endowment (AFE) and the Society of American Florists (SAF) announce the release of the Floral Purchase Tracking Study. Formally called the Consumer Tracking Study, the last study of this kind was conducted in 2005, the last of an annual study that...
UPCOMING WEBINARS Perceptions of Environmentalism & the Use of Sustainable Floral Design Practices Within the Floral IndustryWednesday, October 2nd, 1 PM EST Speaker: Dr. Coleman Etheredge, Mississippi...
In the first of a series of articles detailing the results of a new study from the American Floral Endowment (AFE) and the FMRF, called “Marketing Tactics to Increase Millennial Floral Purchases,” major purchasing barriers for millennials and specific ways to overcome...
The FMRF has released results from a new study that provides a detailed analysis about the floral consumption behaviors of Generation Y (or Millennial) consumers. The study, called “Marketing Tactics to Increase Millennial Floral Purchases,” was conducted by Dr....
FMRF has announced the appointment of Gabriel Becerra of Golden Flowers in Miami, Fla. as the new President of the FMRF Board, effective Sept. 1, 2016. Becerra succeeds Paul Bachman of Bachman’s Inc., who completed his two-year FMRF presidency. “I am very...
The American Floral Endowment (AFE) and the FMRF have announced three new studies being conducted in 2016, funded by the FMRF. Results will be published on the AFE and FMRF websites once available. Stay updated on these projects by connecting with AFE and the FMRF on...
New Report Released You must register and log in to access all FMRF Reports A guide to floral tributes in funeral services, consumers’ reactions, and feedback to improve relationships between floral retailers and funeral directors. The downloadable FREE report...
Exploring the Scope of Sustainable Floral Design Practices
