FMF News
Tips to Increase Plant Purchasing 3 Part Series – Part 2
Capitalizing on Online Purchasing As floral shops continue to tap into the exponential growth in e-commerce, it’s vital to create a strong customer service experience that captures the specific products available, a recent study found. Using real photos, instead of...
Landmark Floral Marketing Fund Study Exploring Consumer Perceptions of Floral Industry Sustainability Co-sponsored by BloomNet and Syndicate Sales
A new research study, “Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry,” has launched under the direction of the Floral Marketing Fund (FMF) through researchers at Mississippi State University (MSU) and the...
Tips to Increase Plant Purchasing 3 Part Series – Part 1
Understanding Market Trends Entering the third summer of the COVID-19 pandemic, floral shops can continue to seize on the popularity of gardening hobbyists and at-home flower lovers to capture new business by educating customers and tweaking merchandising plans. By...
4 Advertising Tips to Capture More Business
Findings from New Consumer Research Picture a cut flower advertisement. Is it a single stem or a bouquet? Is there text? Is the image static or animated? Where is it displayed? These are among the questions raised by the recent Floral Marketing Fund report...
More News
Eco-Friendly Shopping: Are Consumers’ Wallets Ready to Decide at Retail Level?- Are Your Customers Willing to Pay for Sustainability Practices in Your Flower Shop?
- New Consumer Research Released on Sustainable Practices in the Floral Industry
- Tips to Increase Plant Purchasing 3 Part Series – Part 2
- Landmark Floral Marketing Fund Study Exploring Consumer Perceptions of Floral Industry Sustainability Co-sponsored by BloomNet and Syndicate Sales
