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Resources to Help You Sell More Flowers!

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The Floral Marketing Fund (FMF) represents a community of floral industry organizations and leaders collaboratively supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits to increase consumer consumption of flowers and plants.  

Make a contribution today to help us continue to conduct these studies and provide resources to help you sell more flowers.



4 Advertising Tips to Capture More Business

4 Advertising Tips to Capture More Business

Findings from New Consumer Research   Picture a cut flower advertisement. Is it a single stem or a bouquet? Is there text? Is the image static or animated? Where is it displayed? These are among the questions raised by the recent Floral Marketing Fund report...

Path to Purchasing for Garden Center Consumers In-Store and Online

Path to Purchasing for Garden Center Consumers In-Store and Online

Upcoming Webinar Presentation and Final Report Released   The Floral Marketing Fund (FMF), in partnership with the Vineland Research and Innovation Centre and the University of Guelph, are presenting the final results from a new study on consumers’ perceived...

New Study Released on Consumer Houseplant Purchasing

New Study Released on Consumer Houseplant Purchasing

FOR IMMEDIATE RELEASE Alexandria, VA – December 10th, 2021 – The Floral Marketing Fund (FMF), alongside co-sponsors Altman Plants, Costa Farms, Green Circle Growers, Hortica, and Metrolina Greenhouses, are pleased to release the results of a consumer preferences study...

Industry Growth

Why I Support the FMF


Industry growth depends on a better understanding of both floral and non-floral buying consumers. Supporting the FMF helps fund learning that allows us to gain from both broad and actionable insight. Carlos A. Oramas The Gems Group



Contribute to FMF

About FMF


The Floral Marketing Fund is able to provide marketing and research efforts to the industry as FREE resources & reports because of generous contributions from floral industry organizations. Make a contribution to the Floral Marketing Fund TODAY to ensure funding and research for the future!

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AFE & FMF Partnership

AFE and FMF Partnership


The American Floral Endowment (AFE) established the Floral Marketing Fund in 2008 to conduct consumer market research to promote floral consumption. AFE also provides scientific research for the floral industry, administers educational grants, scholarships, internships, and other floriculture programs.

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