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Resources to Help You Sell More Flowers!

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The Floral Marketing Fund (FMF) represents a community of floral industry organizations and leaders collaboratively supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits to increase consumer consumption of flowers and plants.  

Make a contribution today to help us continue to conduct these studies and provide resources to help you sell more flowers.

 

Industry Growth

Why I Support the FMF

 


Industry growth depends on a better understanding of both floral and non-floral buying consumers. Supporting the FMF helps fund learning that allows us to gain from both broad and actionable insight. Carlos A. Oramas The Gems Group

 

 

Contribute to FMF

About FMF

 


The Floral Marketing Fund is able to provide marketing and research efforts to the industry as FREE resources & reports because of generous contributions from floral industry organizations. Make a contribution to the Floral Marketing Fund TODAY to ensure funding and research for the future!

contribute to FMF

 

 

AFE & FMF Partnership

AFE and FMF Partnership

 


The American Floral Endowment (AFE) established the Floral Marketing Fund in 2008 to conduct consumer market research to promote floral consumption. AFE also provides scientific research for the floral industry, administers educational grants, scholarships, internships, and other floriculture programs.

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FMF NEWS


New Study Provides Strategies to Win Over Millennials

New Study Provides Strategies to Win Over Millennials

The FMRF has released results from a new study that provides a detailed analysis about the floral consumption behaviors of Generation Y (or Millennial) consumers. The study, called “Marketing Tactics to Increase Millennial Floral Purchases,” was conducted by Dr....

Becerra Appointed to President of FMRF

Becerra Appointed to President of FMRF

FMRF has announced the appointment of Gabriel Becerra of Golden Flowers in Miami, Fla. as the new President of the FMRF Board, effective Sept. 1, 2016. Becerra succeeds Paul Bachman of Bachman's Inc., who completed his two-year FMRF presidency. "I am very happy to...

2016 Consumer Research Studies Underway

2016 Consumer Research Studies Underway

The American Floral Endowment (AFE) and the FMRF have announced three new studies being conducted in 2016, funded by the FMRF. Results will be published on the AFE and FMRF websites once available. Stay updated on these projects by connecting with AFE and the FMRF on...

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