The Floral Marketing Fund (FMF) represents a community of floral industry organizations and leaders collaboratively supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits to increase consumer consumption of flowers and plants.
Make a contribution today to help us continue to conduct these studies and provide resources to help you sell more flowers.
The following FMF Reports are available for download. Click the Register Button above to download.
Path to Purchasing for Garden Center Consumers In-Store and Online
Consumer Houseplant Purchasing Study 2021
Increasing Demand and Satisfaction in the Floral Industry
The Use of B2B E-commerce Technologies in the Floral Industry
Hugs & Smiles Promotion Campaign
Determining Consumer Preferences for Floral Design Elements / Eye-Tracking Study
#FlowerMarketingMonday and Flower Love Video Library
Floral Purchase Tracking Study$159.00
Increasing Floral Sales Through Pinterest
Consumer Preferences for Flowers as Gifts: Age, Segments, Substitutes and Perceived Risk
Why I Support the FMF
Industry growth depends on a better understanding of both floral and non-floral buying consumers. Supporting the FMF helps fund learning that allows us to gain from both broad and actionable insight. Carlos A. Oramas The Gems Group
Contribute to FMF
The Floral Marketing Fund is able to provide marketing and research efforts to the industry as FREE resources & reports because of generous contributions from floral industry organizations. Make a contribution to the Floral Marketing Fund TODAY to ensure funding and research for the future!
AFE & FMF Partnership
AFE and FMF Partnership
The American Floral Endowment (AFE) established the Floral Marketing Fund in 2008 to conduct consumer market research to promote floral consumption. AFE also provides scientific research for the floral industry, administers educational grants, scholarships, internships, and other floriculture programs.
PAST WEBINARS!Missed a webinar? No problem — click on the links below to access the recorded webinars!Path to Purchasing for Garden Center Consumers In-Store and Online Speaker: Dr. Amy Bowen, Vineland Research and Innovation CenterDescription: Hear the results from...
Overcoming Millennials’ Barriers for Purchasing Flowers
In the first of a series of articles detailing the results of a new study from the American Floral Endowment (AFE) and the FMRF, called “Marketing Tactics to Increase Millennial Floral Purchases,” major purchasing barriers for millennials and specific ways to overcome...
New Study Provides Strategies to Win Over Millennials
The FMRF has released results from a new study that provides a detailed analysis about the floral consumption behaviors of Generation Y (or Millennial) consumers. The study, called “Marketing Tactics to Increase Millennial Floral Purchases,” was conducted by Dr....