The Floral Marketing Fund (FMF) represents a community of floral industry organizations and leaders collaboratively supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits to increase consumer consumption of flowers and plants. Â
Make a contribution today to help us continue to conduct these studies and provide resources to help you sell more flowers.
The following FMF Reports are available for download. Click the Register Button above to download.
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U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry
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Path to Purchasing for Garden Center Consumers In-Store and Online
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Consumer Houseplant Purchasing Study 2021
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Increasing Demand and Satisfaction in the Floral Industry
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That Flower Feeling Marketing Campaign
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The Use of B2B E-commerce Technologies in the Floral Industry
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Hugs & Smiles Promotion Campaign
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Determining Consumer Preferences for Floral Design Elements / Eye-Tracking Study
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#FlowerMarketingMonday and Flower Love Video Library
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Floral Purchase Tracking Study
$159.00
FMF NEWS
Buy with the Eye! Research Presentation
The Floral Marketing Fund funded a tracking study on how color, style, and elements of floral design help sell. Jackey Lacey AAF, AIFD, CFD, PFCI, and Renato Cruz Sogueco AAF, PFCIÂ presented the findings to our industry at the Great Lakes Floral & Events Expo on...
Consumer Valuation of Plants Project: Intercept Interview Results
A small introductory qualitative study was completed to set the stage for the plant valuation research project and inform upcoming quantitative studies. Intercept interviews (n=44) were conducted at three garden center locations in Southern Ontario as well as one...
2nd Annual #FlowerLoveVideoContest Winners Announced
ALEXANDRIA, VA – The Floral Marketing Research Fund (FMRF) in partnership with American Floral Endowment (AFE) is excited to announce the grand prize winner and two honorable mentions of its 2nd Annual #FlowerLoveVideoContest. The contest was originally created in...
Industry Growth
Why I Support the FMF
Industry growth depends on a better understanding of both floral and non-floral buying consumers. Supporting the FMF helps fund learning that allows us to gain from both broad and actionable insight. Carlos A. Oramas The Gems Group
Contribute to FMF
About FMF
The Floral Marketing Fund is able to provide marketing and research efforts to the industry as FREE resources & reports because of generous contributions from floral industry organizations. Make a contribution to the Floral Marketing Fund TODAY to ensure funding and research for the future!
AFE & FMF Partnership
AFE and FMF Partnership
The American Floral Endowment (AFE) established the Floral Marketing Fund in 2008 to conduct consumer market research to promote floral consumption. AFE also provides scientific research for the floral industry, administers educational grants, scholarships, internships, and other floriculture programs.
A special thanks to FMF Partners:
Research coordinated by:
