FMF News
Blooming with Local Beauty: Are your Customers Willing to Pay Extra for Locally Sourced Flowers?
Exploring U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry Locally sourced flowers refer to flowers that are grown and sold in the same geographic area, typically within a 100-mile radius. They are often...
Tips to Increase Plant Purchasing 3 Part Series – Part 3
Improving the In-Store Experience Rethinking some of the ground rules for merchandising offers floral shops and garden centers a chance to increase sales while improving on already strong customer service practices. Here are five tips for growing profit margins that...
Floral Marketing Fund and CalFlowers Partner to Advance the Floral Industry
The Floral Marketing Fund (FMF) and CalFlowers are partnering together to strengthen and support the floral industry through strategic consumer research and marketing initiatives. This 3-year partnership, supported by an annual $50,000 commitment from CalFlowers,...
Exploring the Scope of Sustainable Floral Design Practices
New Study Provides Insights from Retail Floral Shops and Owners The results from a new research study, “Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry,” are now released for floral businesses to utilize...
More News
Waste Not, Want Not: The Benefits and How-To of Composting and Recycling- Shape Future Consumer Research and Marketing Efforts! Complete Our Survey by Aug. 11th
- Eco-Friendly Shopping: Are Consumers’ Wallets Ready to Decide at Retail Level?
- Are Your Customers Willing to Pay for Sustainability Practices in Your Flower Shop?
- New Consumer Research Released on Sustainable Practices in the Floral Industry
