FMF News
Floral Marketing Fund and CalFlowers Partner to Advance the Floral Industry
The Floral Marketing Fund (FMF) and CalFlowers are partnering together to strengthen and support the floral industry through strategic consumer research and marketing initiatives. This 3-year partnership, supported by an annual $50,000 commitment from CalFlowers,...
Exploring the Scope of Sustainable Floral Design Practices
New Study Provides Insights from Retail Floral Shops and Owners The results from a new research study, “Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry,” are now released for floral businesses to utilize...
New Study Explores Sustainable Floral Design Practices – Participate in the Survey Today!
Facilitated by the Floral Marketing Fund (FMF) and Co-Sponsored by BloomNet® and Syndicate Sales A new research study, “Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry,” has launched under the direction...
Waste Not, Want Not: The Benefits and How-To of Composting and Recycling
Exploring Composting: U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry By Cindy Hanauer, Grand Central Floral Composting is one of the easiest ways to begin a sustainability program. The practice of...
More News
Eco-Friendly Shopping: Are Consumers’ Wallets Ready to Decide at Retail Level?- Are Your Customers Willing to Pay for Sustainability Practices in Your Flower Shop?
- New Consumer Research Released on Sustainable Practices in the Floral Industry
- Tips to Increase Plant Purchasing 3 Part Series – Part 2
- Landmark Floral Marketing Fund Study Exploring Consumer Perceptions of Floral Industry Sustainability Co-sponsored by BloomNet and Syndicate Sales
